you gotta consider this in today’s noisy world.

Feeling stuck in a crowded space? You’re not alone. It’s easy to get caught up in what everyone else is doing—trying to keep up, stand out, do more. But what if the answer isn’t competing harder?

This episode is all about the Blue Ocean Strategy—a way to step outside the noise and create your own space. No chasing trends. No trying to outdo. Just focusing on what you bring to the table—your experience, your perspective, your way of seeing the world.

For creative entrepreneurs, especially women 45+, this shift changes everything. It’s not about reinventing yourself. It’s about recognizing what’s already there and shaping an offer that speaks directly to the right people. We’ll talk about identifying your niche, crafting something valuable, telling your story, and using collaboration—so you’re not swimming in someone else’s waters, but creating your own.

5 Quotables

• It’s not about doing more. It’s about stepping into a space where competition doesn’t exist.

• The fastest way to find your blue ocean? Niche down.

• Niching down doesn’t mean limiting yourself—it means getting so clear that competition becomes irrelevant.

• You have something younger entrepreneurs don’t—perspective, lived experience, and a deep understanding of the people you want to serve. That’s where your blue ocean begins.

• The Blue Ocean Strategy isn’t about starting over. It’s about carving out your own space—where your work, your voice, and your creativity can thrive.